What are a few of the ways smartphones have shifted the way we consume media? - keep reading to discover more.
In the current digital age, smart phones have come to be one of the most prevalent devices that individuals are using to view videos and access media. Nowadays, many social media platforms are offering limitless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends today. These platforms enable users to see a series of customised content and interact quickly, making these videos a lot more interesting and addictive than conventional content. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Consequently, this trend is changing the way individuals are actively looking for and counting on to get knowledge, in a faster, shorter and more visual format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the way in which people are getting their news reports is also evolving. Individuals are significantly here turning towards internet news sources, instead of watching TV, to learn about current worldly affairs. However, at the same time, due to a continuous circulation of knowledge, people are becoming overwhelmed by huge quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to observe. These days it is common to find news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing individuals with trusted and verified news sources, in a form they can readily identify with.
In the last few years, with the growth of digital content, the way in which people take in media has shifted significantly. For many years, standard television was the main source of family home entertainment for the majority of people. However, ever since the development of streaming platforms, many audiences are turning away from set up tv, especially among younger people. Rather, international media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for allowing people to enjoy the shows and films they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the industry.